\u201cI can confidently say that my briyani is famous among customers especially students to be the cheapest briyani rice dish in Kota Samarahan and Kuching as well,\u201d said Rus Sitah.<\/p>\n\n\n\n
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As an entrepreneur, most would know that branding is an important part of marketing their product.<\/p>\n\n\n\n
For Rus Sitah, she said she thought of the idea of selling briyani rice as she has yet to encounter people selling the scrumptious dish from a stall.<\/p>\n\n\n\n
\u201cMost of the time, we usually see people selling briyani dish at restaurant and coffee shops, but never stalls. Aside from that, the price of one briyani rice is also expensive.\u201d<\/p>\n\n\n\n
\u201cSo, I thought that, why not make this dish affordable and accessible to anyone,\u201d said Rus Sitah.<\/p>\n\n\n\n
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Soon enough, after almost five (5) years in operation, her briyani rice is well known among the local in Kota Samarahan especially the university students who prefer something affordable and accessible.<\/p>\n\n\n\n
Aside to her regular dish of briyani rice, Rus Sitah said she also sell nasi Arab at her stall.<\/p>\n\n\n\n
Diversify your business and products<\/strong><\/p>\n\n\n\n On average, Rus Sitah said that she can easily sell 60 to 70 pax of her briyani rice daily, thus earning her an income of approximately RM300 to RM400 daily.<\/p>\n\n\n\n In a month, she has an average clean income of about RM16, 000.<\/p>\n\n\n\n To reach the massive income, she realised that she could not rely completely on selling just briyani rice and nasi Arab at her stall.<\/p>\n\n\n\n \u201cI also run catering business for my customers upon requests. Typically, I would receive catering requests almost every end of the month,\u201d she said adding she cater food to schools during Sports Day and lunches to various companies.<\/p>\n\n\n\n Apart from that, she would also look for opportunities to open a stall at public events and festivals such as the Sarawak Regatta.<\/p>\n\n\n\n Adding more, Rus Sitah said she planned to also supply and sell beauty products.<\/p>\n\n\n\n \u201cIt is important to diversify your business as you cannot rely on only product even if your sole current business is successful,\u201d she said adding that this is because nothing is certain.<\/p>\n\n\n\n For Rus Sitah her personal goal would ultimately be to run multiple business in the future.<\/p>\n\n\n\n Not afraid to start from scratch<\/strong><\/p>\n\n\n\n According to Rus Sitah, before she started running her own food business, she has zero experience in cooking.<\/p>\n\n\n\n To make her current signature dish, she learned how to make it from a retired chef who used to work at a hotel.<\/p>\n\n\n\n \u201cDuring that time, I was seven months pregnant with my second child and also worked as a Grab driver to gain extra income,\u201d she said.<\/p>\n\n\n\n The chef then worked at a restaurant where she used to also work as a kitchen helper.<\/p>\n\n\n\n Committed in learning the art of cooking and upgrading her culinary skills, Rus Sitah said that she paid the chef to teach her and managed to learn the recipe from him in a short time.<\/p>\n\n\n\n Aside from that, she also took advantage of her working experience as a kitchen helper to learn how to cook.<\/p>\n\n\n\n From there, she initially starts selling economic rice with dishes from her own home before closing it down and started selling briyani rice from a stall.<\/p>\n\n\n\n To start, due to her unfortunate circumstance Rus Sitah said she was fortunate that the committee members of a local mosque help her to apply for entrepreneur grant, \u2018Geran Usahwan Micro Kebajikan\u2019 <\/em>from the Social Welfare Department (JKM) in 2018.<\/p>\n\n\n\n From there, she received RM5,000 worth of cooking utensils such as canopy, liquefied natural gas (LNG), rice cooker, commercial blender, oven, mixer, coconut grater and foldable table.<\/p>\n\n\n\n Constant learning to better yourself<\/strong><\/p>\n\n\n\n Despite her growing success, Rus Sitah never thought to stop learning.<\/p>\n\n\n\n Due to the urges of her friend, she would constantly enrol in various training courses.<\/p>\n\n\n\n \u201cJust early this year, I just completed an online workshop \u2018Rakyatpreneur 2.0\u2019 by Bank Rakyat at UNIMAS from July 2021 to Janaury 2022,\u201d she said adding that among the things taught during the course include costing, product branding and marketing.<\/p>\n\n\n\n This year, she also said she participated in the course, \u2018Usahawan Bumiputera Sarawak\u2019 where among the things taught to the participants includes how to apply for license and loans.<\/p>\n\n\n\n To further secure her business, Rus Sitah said in the future she wishes to secure a Halal certification for her food business.<\/p>\n\n\n\n Due to her determination, Rus Sitah\u2019s hard work is acknowledged when she was awarded the national award \u2018Cyberjaya Universiti Multimedia 2022 Award\u2019 for Social Entrepreneurship.<\/p>\n\n\n\n Stay humble always<\/strong><\/p>\n\n\n\n Rus Sitah embodies the essential mindset and characteristics of an entrepreneur; persistent, determine, motivated, optimism and visionary.<\/p>\n\n\n\n To reach where she is now, Rus Sitah said that aspiring entrepreneurs must be willing to start from the bottom and take any job to save up for business capital.<\/p>\n\n\n\n As an entrepreneur running a modest yet successful business, Rus Sitah said that one of the reasons why her briyani rice is famous among customers is due to its affordable price.<\/p>\n\n\n\n Coming from a difficult background and financial circumstances, Rus Sitah recalled a time when she once shared one portion of rice with her five siblings and two children.<\/p>\n\n\n\n The experience humbled her and inspire her RM6 per pax briyani rice that she now sells in her stall at Samarindah.<\/p>\n\n\n\n \u201cSince opening my business in 2018, I never increase the price of my briyani rice as I want to make it as affordable to as many people as possible,\u201d she said<\/p>\n\n\n\n RAKAN Sarawak recently met up with the owner of Abak\u2019s Kitchen, a well-known businessowner known for her delicious and affordable briyani rice that is popular among students in Kota Samarahan.<\/p>\n","protected":false},"author":9,"featured_media":759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[163,56,168],"class_list":{"0":"post-767","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurship","8":"tag-entrepreneur","9":"tag-food","10":"tag-social-entrepreneurship"},"yoast_head":"\n![\"\"](\"https:\/\/www.rakancommunity.com\/web\/wp-content\/uploads\/2022\/10\/RSC-9-4-1-016-2022.jpg\")
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